Today I was researching something of advertisements and cultural symbols. I was reminded of something that has always fasinated me, and that is old print advertisments. It doesn't matter what decade, but the ones from the United States are always particularly interesting. Expecially from the 10's to the 40's.
Their use of text is always limited to the same font it seems for each decade. Or at least the series I was previewing for the 80's.
Here's a link to a website containing some
What struck me as particuarly interesting is this ad here.
- An ad for the Mazda RX-7 GS Sports Car in the 80's. (Which is a fair sporty car I think)
- The gas milage is approx. 17 city and 28 on the highway.
Depending on the speed of highways back in the day, may be a lot or a little. However the advertisement states that it is "Excellent".
What I'm trying to say is, that gas milage for sports cars, hasn't particularlly changed in 50 years, I know about 17 and 25 is what my mother's 6 cylinder Malibu 2010 gets, and I find it quite atrocious.
My '97 six cylinder Grand Am gets about 20- and 25ish or so on the highway depending on how fast I'm going.
Well, that's my rant for today. That's all I had to say about that. Besides I really think we should start regulating a certain standard for gas mileage for various vehicles. Though of course, the gas company's wouldn't like the consumers to be buying less gas.
To rant about the actual ads of the 80's via format and text:
I find that the use of photography is used much more extensvively in photos. Except where it's not possible at the time, such as taking a picture of an airplane whilst its in the sky from the wing shot.
It also seems that using them in general to establish the context was very popular. Or using them as some sort of haphazard assortment, then letting the text.... justify it's way around the images was easy accepted. The 'rivers' that we were so sternly warned against are freely used here. Without much of a reason, save formatting restrictions. (I'm mainly speaking about to the Right of the Helicopter)
No comments:
Post a Comment